Xometry Growth Marketer Aaron Lichtig on Industrial Sage
Written bySerena Ngoh
1 min read
Published October 9, 2020Updated July 20, 2026As a digital manufacturer, Xometry continues to adapt to and influence manufacturing trends with a two-fold business model, new product offerings, strategic marketing, and continuous optimization.
Xometry's Growth Marketer Aaron Lichtig recently shared his thoughts on Industrial Sage, a video podcast about digital marketing for industrial manufacturers. In the episode below, Lichtig shares insights on how:
- Xometry's network business model helps mom-and-pop shops compete for custom manufacturing jobs in the global manufacturing economy
- How digitizing and vastly shortening the pricing process meets the needs of modern suppliers and customers
- Using a "See-Think-Do-Care" marketing model is key to developing a strong customer base
- Xometry strives for continuous optimization of its digital quoting platform and partner portal
Watch the episode below for more insights on how Xometry is revolutionizing manufacturing. As Industrial Sage puts it, "Xometry’s very existence started as a response to the new buying habits of consumers in the age of the internet. Serving customers to make things easy, fast, and high-quality is how they do business."
